About DAF Direct

Directly Connecting Donors to Charitable Causes

DAF Direct is a free, easy-to-install web application that enables your donors to initiate grant recommendations from their donor-advised fund (DAF) directly from your website or online fundraising campaigns.

DAF Direct’s mission is to support nonprofits by providing a cost-efficient and simple way for donors to give, and nonprofits to receive grants. By streamlining the charitable giving process for participating donors for DAF Direct helps nonprofits to tap into the growing popularity of DAFs. In 2015 alone, nonprofit organizations received $12.49 billion in grants recommended by DAF donors.¹ DAF Direct helps nonprofits like yours connect with potential DAF donors at the exact moment they are researching and interacting with your organization online.

DAF Direct currently facilitates grant recommendations from donors of Fidelity Charitable^®, Schwab Charitable^®, and the BNY Mellon Charitable Gift Fund^®. More national and community foundation DAF sponsoring organizations may be added in the future.

Adding DAF Direct to your website and fundraising campaigns may benefit your organization as well as your donors by providing:

• A cost-effective way to donate and receive funds. After a DAF grant recommendation has been approved, 100% of the funds transfer to the recommended nonprofit, with no administration or transaction fees for using the DAF Direct service.² Compare this option to other payment options that frequently charge your nonprofit and donors fees.
• A convenient way to donate. With a few clicks, DAF donors can recommend grants from their DAF to your nonprofit.
• The potential to grow your donor base. The DAF Direct application makes it easier for DAF donors to support your organization at the donors' point of decision, potentially increasing the size and volume of their donations.
• Opportunities to educate donors. Placing DAF Direct on your payments page raises awareness about DAFs and may encourage donors to take a more proactive, tax-efficient approach to their charitable giving.

There are two options available:

• The traditional DAF Direct widget, a web application that can be easily customized and added directly to your website to allow your DAF donors to access their donor-advised funds.
• The DAF Direct link, a version that can be easily added to your website's current payment options. However, unlike many of the other available payment types, DAF Direct charges no processing or transaction fees.

The link is also a great way to help your fundraising efforts by adding it directly to your email and other digital campaign efforts.

Both options are free to you and easy to install.

Think of DAF Direct as a welcome sign to a population of forward-thinking, charity-minded DAF donors who want to engage in a meaningful relationship with your organization. Start growing your donor base today with DAF Direct.